Details

• L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973

• Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum

• Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red

• Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter

• Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature

• L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Ingredients

Color Gel: Aqua/water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Fragrance, Sodium Metabisulfite, Erythorbic Acid, Alpha-isomethyl Ionone, Eugenol, Linalool, Citronellol, Resorcinol, M-aminophenol, 2,4-diaminophenoxyethanol Hcl, P-phenylenediamine, Hydroxypropyl Bis(n-hydroxyethyl-p-phenylenediamine) Hcl F.i.l. #d33274/2, Color Optimizing Creme: Aqua/water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid F.i.l. #d12836/18, Care Suprême® Conditioner: Aqua/water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat., Lecithin, Tocopherol, Sodium Pca, Oleth-10, Ppg-5-ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal F.i.l. #d158454/4

Directions

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Warnings

Usage advisory-safety warnings - important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: -you have already had a reaction to a haircolor product. -you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Caution: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; To do so may cause blindness. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of reach of children. Do not apply on children.