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About
Details
Superior Preference® Fade-Defying Color + Shine SystemExperience Preference, our true gold standard of beautiful color and shine.Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.
Shade Guide8RG is a luminous blonde shade with rose gold tones which will add warmth to your hair. For optimal color results, use on your natural light blonde to light brown hair.Shade TipsIf you hesitate between two Preference shades, choose the lightest one.On more than 50% gray, your results will be slightly lighter-looking than the results shown.On red hair, your color results will be coppery blonde.
Ingredients
Color Gel: Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Fragrance, Sodium Metabisulfite, Erythorbic Acid, Resorcinol, P-aminophenol, Alphaisomethyl Ionone, Eugenol, M-aminophenol, P-phenylenediamine, Linalool, Citronellol, Hydroxypropyl Bis(n-hydroxyethyl-p-phenylenediamine) Hcl. Color Optimizing Creme: Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid. Care Supreme Conditioner: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/candelilla Wax/cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat., Lecithin, Tocopherol, Sodium Pca, Oleth-10, Ppg-5-ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/ Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.
Directions
Read and follow the insert. Store between 50deg and 80degF.
Warnings
Usage advisory-safety warnings: important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: you have already had a reaction to a haircolor product., you have a sensitive, itchy or damaged scalp., if you have a tattoo, the risks of allergic reaction may be increased., perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Caution: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; To do so may cause blindness. Avoid contact of this product with eyes and skin., if product gets into eyes, rinse immediately., wear gloves provided in kit., thoroughly rinse hair after application., do not use over compound henna or progressive color., wait at least 14 days after bleaching, relaxing or perming before coloring., keep product out of the reach of children. Do not apply on children.
About
Details
Superior Preference® Fade-Defying Color + Shine SystemExperience Preference, our true gold standard of beautiful color and shine.Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks.Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.
Shade Guide8RG is a luminous blonde shade with rose gold tones which will add warmth to your hair. For optimal color results, use on your natural light blonde to light brown hair.Shade TipsIf you hesitate between two Preference shades, choose the lightest one.On more than 50% gray, your results will be slightly lighter-looking than the results shown.On red hair, your color results will be coppery blonde.
Ingredients
Color Gel: Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Fragrance, Sodium Metabisulfite, Erythorbic Acid, Resorcinol, P-aminophenol, Alphaisomethyl Ionone, Eugenol, M-aminophenol, P-phenylenediamine, Linalool, Citronellol, Hydroxypropyl Bis(n-hydroxyethyl-p-phenylenediamine) Hcl. Color Optimizing Creme: Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid. Care Supreme Conditioner: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/candelilla Wax/cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat., Lecithin, Tocopherol, Sodium Pca, Oleth-10, Ppg-5-ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/ Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.
Directions
Read and follow the insert. Store between 50deg and 80degF.
Warnings
Usage advisory-safety warnings: important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: you have already had a reaction to a haircolor product., you have a sensitive, itchy or damaged scalp., if you have a tattoo, the risks of allergic reaction may be increased., perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Caution: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; To do so may cause blindness. Avoid contact of this product with eyes and skin., if product gets into eyes, rinse immediately., wear gloves provided in kit., thoroughly rinse hair after application., do not use over compound henna or progressive color., wait at least 14 days after bleaching, relaxing or perming before coloring., keep product out of the reach of children. Do not apply on children.
Common questions
Learn more about how to place an order here.
Then, when you arrive at the store of your choice, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.
Learn more about pickup orders here.
- Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
- Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
- Tipping is optional but encouraged for delivery orders. It's a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.
With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too.
Instacart pickup cost:
- There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. Instacart+ membership waives this like it would a delivery fee.
- Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.
Learn more about Instacart pricing here.
You can set item and delivery instructions in advance, as well as chat directly with your shopper while they shop and deliver your items. You can tell the shopper to:
- Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.
- Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.
- Don't Replace: For items you'd rather not replace, choose "Don't replace" to get a refund if the item is out of stock.
Learn more about instructions for specific items or replacements here.
- Missing items
- Incorrect items
- Damaged items
- Poor replacements
- Early/late orders
If an order never came, or you get someone else's order, you can reach out to Instacart Customer Experience.