Fast delivery
Get in as fast as 1 hour
It’s all local
Shop your favorites
Direct chat
Connect with shoppers
L'Oreal Permanent Hair Color, 5MB Medium Auburn
L'Oreal Permanent Hair Color, 5MB Medium Auburn
1 each
100% satisfaction guarantee
Place your order with peace of mind.
About
Details
• L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973
• Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
• Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
• Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
• Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
• L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Ingredients
Color Gel: 1055894: Aqua/water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Fragrance, Sodium Metabisulfite, P-phenylenediamine, 2- Amino-3-hydroxypyridine, P-aminophenol, Erythorbic Acid, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, Resorcinol, M-aminophenol, Alpha-isomethyl Ionone, Eugenol, Linalool, Citronellol F.i.l. # D33281/2, Color Optimizing Creme: 178914 U: Aqua/water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid F.i.l. # D12836/18, Care Suprême® Conditioner: 1087166 K: Aqua/water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Fragrance, Sodium Pca, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Centrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat, Geraniol, Amyl Cinnamal, Ppg-5-ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate F.i.l. # D192716/1
Directions
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Warnings
Important: haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. a skin allergy test is required 48 hours before each use of a haircolor product. bleaches contain persulfates. bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. this is a safety summary. read all product labeling and instructions completely prior to use.
About
Details
• L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973
• Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
• Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
• Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
• Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
• L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Ingredients
Color Gel: 1055894: Aqua/water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Fragrance, Sodium Metabisulfite, P-phenylenediamine, 2- Amino-3-hydroxypyridine, P-aminophenol, Erythorbic Acid, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, Resorcinol, M-aminophenol, Alpha-isomethyl Ionone, Eugenol, Linalool, Citronellol F.i.l. # D33281/2, Color Optimizing Creme: 178914 U: Aqua/water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid F.i.l. # D12836/18, Care Suprême® Conditioner: 1087166 K: Aqua/water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Fragrance, Sodium Pca, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Centrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat, Geraniol, Amyl Cinnamal, Ppg-5-ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate F.i.l. # D192716/1
Directions
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Warnings
Important: haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. a skin allergy test is required 48 hours before each use of a haircolor product. bleaches contain persulfates. bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. this is a safety summary. read all product labeling and instructions completely prior to use.
Common questions
Learn more about how to place an order here.
Then, when you arrive at the store of your choice, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.
Learn more about pickup orders here.
- Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
- Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
- Tipping is optional but encouraged for delivery orders. It's a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.
With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too.
Instacart pickup cost:
- There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. Instacart+ membership waives this like it would a delivery fee.
- Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.
Learn more about Instacart pricing here.
You can set item and delivery instructions in advance, as well as chat directly with your shopper while they shop and deliver your items. You can tell the shopper to:
- Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.
- Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.
- Don't Replace: For items you'd rather not replace, choose "Don't replace" to get a refund if the item is out of stock.
Learn more about instructions for specific items or replacements here.
- Missing items
- Incorrect items
- Damaged items
- Poor replacements
- Early/late orders
If an order never came, or you get someone else's order, you can reach out to Instacart Customer Experience.