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About
Details
Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.
Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!
At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations.
Ingredients
Laureth-6 (plant-derived Cleaning Agent), Sodium Lauryl Sulfate (plant-derived Cleaning Agent), Sodium Citrate (plant-derived Water Softener), Glycerin (plant-derived Enzyme Stabilizer), Sodium Chloride (mineral-based Viscosity Modifier), Sodium Oleate (plant-derived Anti-foaming Agent), Protease Enzyme Blend (plant-derived Enzyme Blend Soil Remover), Calcium Chloride (mineral-based Enzyme Stabilizer), Amylase (enzyme Blend Plant-derived Enzyme Blend Soil Remover), Mannanase (enzyme Blend Plant-derived Enzyme Blend Soil Remover), Citric Acid (plant-derived Ph Adjuster), Methylisothiazolinone (synthetic Preservative), Octylisothiazolinone (synthetic Preservative)
Directions
How to Use: Pop the cap. Flip upside down. Squeeze firmly into dispenser or washer until liquid stops - the EasyDose cap measures for you! Flip, close the cap and store upright. Septic safe. 1 firm squeeze = medium loads. 2 firm squeezes = heavy loads. 66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 ml).
Warnings
KEEP OUT OF REACH OF CHILDREN.
CAUTION: Harmful if swallowed.
FIRST AID TREATMENT: For product contents see ingredients list.
IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately.
If product gets in eyes, flush thoroughly with water.
About
Details
Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.
Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!
At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations.
Ingredients
Laureth-6 (plant-derived Cleaning Agent), Sodium Lauryl Sulfate (plant-derived Cleaning Agent), Sodium Citrate (plant-derived Water Softener), Glycerin (plant-derived Enzyme Stabilizer), Sodium Chloride (mineral-based Viscosity Modifier), Sodium Oleate (plant-derived Anti-foaming Agent), Protease Enzyme Blend (plant-derived Enzyme Blend Soil Remover), Calcium Chloride (mineral-based Enzyme Stabilizer), Amylase (enzyme Blend Plant-derived Enzyme Blend Soil Remover), Mannanase (enzyme Blend Plant-derived Enzyme Blend Soil Remover), Citric Acid (plant-derived Ph Adjuster), Methylisothiazolinone (synthetic Preservative), Octylisothiazolinone (synthetic Preservative)
Directions
How to Use: Pop the cap. Flip upside down. Squeeze firmly into dispenser or washer until liquid stops - the EasyDose cap measures for you! Flip, close the cap and store upright. Septic safe. 1 firm squeeze = medium loads. 2 firm squeezes = heavy loads. 66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 ml).
Warnings
KEEP OUT OF REACH OF CHILDREN.
CAUTION: Harmful if swallowed.
FIRST AID TREATMENT: For product contents see ingredients list.
IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately.
If product gets in eyes, flush thoroughly with water.
Common questions
Learn more about how to place an order here.
Then, when you arrive at the store of your choice, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.
Learn more about pickup orders here.
- Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
- Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
- Tipping is optional but encouraged for delivery orders. It's a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.
With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too.
Instacart pickup cost:
- There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. Instacart+ membership waives this like it would a delivery fee.
- Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.
Learn more about Instacart pricing here.
You can set item and delivery instructions in advance, as well as chat directly with your shopper while they shop and deliver your items. You can tell the shopper to:
- Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.
- Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.
- Don't Replace: For items you'd rather not replace, choose "Don't replace" to get a refund if the item is out of stock.
Learn more about instructions for specific items or replacements here.
- Missing items
- Incorrect items
- Damaged items
- Poor replacements
- Early/late orders
If an order never came, or you get someone else's order, you can reach out to Instacart Customer Experience.