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About
Details
• Preference, our gold standard of beautiful hair color and shine with luminous fade-defying color and Shine System
• L'Oreal Paris Preference's Superior Fade-Defying Color and Shine System creates a luminous, cool color full of reflects with natural-looking highs and lows, and beautiful gray coverage
• Cool Blondes deliver rich, long-lasting and cool color that shines from every strand. Color stays cool and lessens brassiness week after week. Up to 6 weeks of anti-brass
• Ultra cool blondes created with the perfect mix of cool dyes- with ashy and pearlescent reflects for a cool and pure blonde
• The Anti-Brass Purple Conditioner is enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, color won't turn dull or brassy
• L'Oreal Paris Superior Preference introduces Cool Blondes. A new ultra-cool line designed just for Blondes infused with cool pigmented dyes and an Anti-Brass Purple Conditioner that neutralizes unwanted yellow undertones for up to 6 weeks. The line ranges from ultra-ash dark blonde to ultra-ash very light blonde. A beautiful range to help keep your blonde pure.
Ingredients
Color Gel: 1241721 Aqua/water/eau, Alcohol Denat. Peg-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, Parfum / Fragrance, Ammonium Thiolactate, Erythorbic Acid, Edta, Toluene-2,5-diamine, 2-methylresorcinol, M-aminophenol, Hydroxypropyl Bis(n-hydroxyethyl-p-phenylenediamine) Hcl, Hydroxybenzomorpholine, 2,4-diaminophenoxyethanol Hcl, Thioglycerin,color Optimizing Creme: 1190015 Aqua/water/eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Sodium Salicylate,anti-brass Purple Conditioner: 1241645 A Aqua/water/eau, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone Parfum / Fragrance, Isopropyl Alcohol, Phenoxyethanol, Ci 60730/acid Violet 43, Benzoic Acid, Trideceth-6, Potassium Hydroxide Linalool, Hexyl Cinnamal, Benzyl Alcohol, Cetrimonium Chloride, Limonene, Amyl Cinnamal, Geraniol, Benzyl Benzoate, Citronellol, Ci 45100 / Acid Red 52,, ,
Directions
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Warnings
Important: haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. a skin allergy test is required 48 hours before each use of a haircolor product. bleaches contain persulfates. bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. this is a safety summary. read all product labeling and instructions completely prior to use.
About
Details
• Preference, our gold standard of beautiful hair color and shine with luminous fade-defying color and Shine System
• L'Oreal Paris Preference's Superior Fade-Defying Color and Shine System creates a luminous, cool color full of reflects with natural-looking highs and lows, and beautiful gray coverage
• Cool Blondes deliver rich, long-lasting and cool color that shines from every strand. Color stays cool and lessens brassiness week after week. Up to 6 weeks of anti-brass
• Ultra cool blondes created with the perfect mix of cool dyes- with ashy and pearlescent reflects for a cool and pure blonde
• The Anti-Brass Purple Conditioner is enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, color won't turn dull or brassy
• L'Oreal Paris Superior Preference introduces Cool Blondes. A new ultra-cool line designed just for Blondes infused with cool pigmented dyes and an Anti-Brass Purple Conditioner that neutralizes unwanted yellow undertones for up to 6 weeks. The line ranges from ultra-ash dark blonde to ultra-ash very light blonde. A beautiful range to help keep your blonde pure.
Ingredients
Color Gel: 1241721 Aqua/water/eau, Alcohol Denat. Peg-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, Parfum / Fragrance, Ammonium Thiolactate, Erythorbic Acid, Edta, Toluene-2,5-diamine, 2-methylresorcinol, M-aminophenol, Hydroxypropyl Bis(n-hydroxyethyl-p-phenylenediamine) Hcl, Hydroxybenzomorpholine, 2,4-diaminophenoxyethanol Hcl, Thioglycerin,color Optimizing Creme: 1190015 Aqua/water/eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Sodium Salicylate,anti-brass Purple Conditioner: 1241645 A Aqua/water/eau, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone Parfum / Fragrance, Isopropyl Alcohol, Phenoxyethanol, Ci 60730/acid Violet 43, Benzoic Acid, Trideceth-6, Potassium Hydroxide Linalool, Hexyl Cinnamal, Benzyl Alcohol, Cetrimonium Chloride, Limonene, Amyl Cinnamal, Geraniol, Benzyl Benzoate, Citronellol, Ci 45100 / Acid Red 52,, ,
Directions
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Warnings
Important: haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. a skin allergy test is required 48 hours before each use of a haircolor product. bleaches contain persulfates. bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. this is a safety summary. read all product labeling and instructions completely prior to use.
Common questions
Learn more about how to place an order here.
Then, when you arrive at the store of your choice, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.
Learn more about pickup orders here.
- Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
- Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
- Tipping is optional but encouraged for delivery orders. It's a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.
With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too.
Instacart pickup cost:
- There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. Instacart+ membership waives this like it would a delivery fee.
- Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.
Learn more about Instacart pricing here.
You can set item and delivery instructions in advance, as well as chat directly with your shopper while they shop and deliver your items. You can tell the shopper to:
- Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.
- Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.
- Don't Replace: For items you'd rather not replace, choose "Don't replace" to get a refund if the item is out of stock.
Learn more about instructions for specific items or replacements here.
- Missing items
- Incorrect items
- Damaged items
- Poor replacements
- Early/late orders
If an order never came, or you get someone else's order, you can reach out to Instacart Customer Experience.