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About
Details
Get brilliant whites in one easy step with Tide Ultra OXI White and Bright. A new liquid laundry detergent that brightens whites without bleach, Tide Bright and White has 2X the whitening power* to make your loads look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary, Tide White and Bright takes care of white laundry in one simple step, while being safe on all colors. Formulated with coldzymes, Tide Ultra OXI White and Brights get it the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America's #1 Most Trusted Laundry Detergent Brand.***Ingredients vs. the leading bargain brand detergent**Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study
• Brightens whites without bleach
• Advanced stain removal and whitening power
• No pretreating, bleach, stain removers, or additives necessary
• Safe on colors
• America's #1 Most Trusted Laundry Detergent Brand***
Ingredients
Made With: C10-16 Pareth/pareth C10-16; Sodium And Mea C10-16 Alkylbenzenesulfonate/dérives Alkylés (c10-c16) Du Beneznesulfonate De Sodium De Monoethanolamine; Sodium Lauryl Sulfate; Mea Laureth Sulfate/laureth Sulfate De Monoethanolamine; C10-16 Alkyldimethylamine Oxide/derives D'amines Des Oxydes, C10-16-alkyldiméthyl; Sodium Cumenesulfonate; Calcium Formate/formate De Calcium; Hydrogenated Castor Oil/huile De Ricin Hydrogenee; Sodium And Mea Salts Of C12-18 Fatty Acids/sodium Et Sels De Mea D'acides Gras C12-18; Simethicone/siméthicone; Dimethicone Or Both Phenylpropyl Ethyl Methicone And Trimethylsiloxysilicate/dimethicone Ou Phenylpropyle D'ethyl Méthicone Et Trimethylsiloxysilicate; Sodium And Mea Citrate/citrate De Sodium De Monoéthanolamine; Subtilisin; Amylase Enzyme/enzyme D'amylase; Cellulase Enzyme/enzyme De Cellulase; Mannanase Enzyme/enzyme De Mannanase; Polyethyleneimines Alkoxylated/polyéthyleneimines Alcoxylees; Tetrasodium Glutamate Diacetate; Disodium Distyrylbiphenyl Disulfonate; Diethylenetriamine; Methyl Di-t-butyl Hydroxyhydrocinnamate; Alcohol; Propylene Glycol; Ethanolamine; Benzisothiazolinone; Colorants; Fragrances/parfums; Water/eau.
Directions
Contains approximately 44 loads as measured just below Bar 1 on the cap. Add detergent, then add clothes. Follow care label instructions, then sort. Test inside seam for colorfastness.
Warnings
Contains fragrance allergen(s)
About
Details
Get brilliant whites in one easy step with Tide Ultra OXI White and Bright. A new liquid laundry detergent that brightens whites without bleach, Tide Bright and White has 2X the whitening power* to make your loads look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary, Tide White and Bright takes care of white laundry in one simple step, while being safe on all colors. Formulated with coldzymes, Tide Ultra OXI White and Brights get it the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America's #1 Most Trusted Laundry Detergent Brand.***Ingredients vs. the leading bargain brand detergent**Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study
• Brightens whites without bleach
• Advanced stain removal and whitening power
• No pretreating, bleach, stain removers, or additives necessary
• Safe on colors
• America's #1 Most Trusted Laundry Detergent Brand***
Ingredients
Made With: C10-16 Pareth/pareth C10-16; Sodium And Mea C10-16 Alkylbenzenesulfonate/dérives Alkylés (c10-c16) Du Beneznesulfonate De Sodium De Monoethanolamine; Sodium Lauryl Sulfate; Mea Laureth Sulfate/laureth Sulfate De Monoethanolamine; C10-16 Alkyldimethylamine Oxide/derives D'amines Des Oxydes, C10-16-alkyldiméthyl; Sodium Cumenesulfonate; Calcium Formate/formate De Calcium; Hydrogenated Castor Oil/huile De Ricin Hydrogenee; Sodium And Mea Salts Of C12-18 Fatty Acids/sodium Et Sels De Mea D'acides Gras C12-18; Simethicone/siméthicone; Dimethicone Or Both Phenylpropyl Ethyl Methicone And Trimethylsiloxysilicate/dimethicone Ou Phenylpropyle D'ethyl Méthicone Et Trimethylsiloxysilicate; Sodium And Mea Citrate/citrate De Sodium De Monoéthanolamine; Subtilisin; Amylase Enzyme/enzyme D'amylase; Cellulase Enzyme/enzyme De Cellulase; Mannanase Enzyme/enzyme De Mannanase; Polyethyleneimines Alkoxylated/polyéthyleneimines Alcoxylees; Tetrasodium Glutamate Diacetate; Disodium Distyrylbiphenyl Disulfonate; Diethylenetriamine; Methyl Di-t-butyl Hydroxyhydrocinnamate; Alcohol; Propylene Glycol; Ethanolamine; Benzisothiazolinone; Colorants; Fragrances/parfums; Water/eau.
Directions
Contains approximately 44 loads as measured just below Bar 1 on the cap. Add detergent, then add clothes. Follow care label instructions, then sort. Test inside seam for colorfastness.
Warnings
Contains fragrance allergen(s)
Common questions
Learn more about how to place an order here.
Then, when you arrive at the store of your choice, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.
Learn more about pickup orders here.
- Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
- Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
- Tipping is optional but encouraged for delivery orders. It's a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.
With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too.
Instacart pickup cost:
- There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. Instacart+ membership waives this like it would a delivery fee.
- Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.
Learn more about Instacart pricing here.
You can set item and delivery instructions in advance, as well as chat directly with your shopper while they shop and deliver your items. You can tell the shopper to:
- Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.
- Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.
- Don't Replace: For items you'd rather not replace, choose "Don't replace" to get a refund if the item is out of stock.
Learn more about instructions for specific items or replacements here.
- Missing items
- Incorrect items
- Damaged items
- Poor replacements
- Early/late orders
If an order never came, or you get someone else's order, you can reach out to Instacart Customer Experience.